If you use WordPress, then more than likely in the future you will be faced with the decision about switching themes. The beauty of WordPress is that it can be relatively easy for users to change themes. But changing themes is much more than simply clicking activate. There are several steps you should consider before hitting the button and I will cover these in a specific post in the near future.
David Weightman is a Surrey Wedding Photographer based in the town of Guildford in the United Kingdom. David has been utilising our internet marketing solutions for his wedding photography business over the past 18 months with some great success. Recently, David embarked on upgrading his Prophoto WordPress theme to Prophoto 5 and implemented the Mitty design by La Lune Creative for his wedding photography business. In David’s case the switch was relatively straightforward but didn’t come without some consideration. I have already mentioned l will cover a comprehensive checklist of things that you really should do before changing WordPress themes. But first, I want to cover David’s anxieties with relation to his search rankings. The last thing you want to do is change your website and lose the rankings you have worked hard to achieve. With our guidance David successfully implemented a new theme design, information architecture and has maintained all of his rankings for his primary keywords.
If you want to see what ‘Married to my Camera’ used to look like then you will have use the Wayback Machine – Internet Archive and visit this link: http://web.archive.org/web/20140210041113/http://www.marriedtomycamera.com/
David has a Professional Local Pro Membership here at Togwire, which entitles him to access all of our services and my consultancy, month on month.
We have helped David achieve page one organic rankings for his primary location keywords in Guildford (his local town) and Surrey (his county) in the UK.
Additionally, David’s wedding photography business has local business rankings in the business pack on page one of the search results for both local and generic keywords.
David benefits from having page one rankings for the generic keywords: wedding photographer, wedding photographers, when the generic search is made locally in Guildford and the surrounding areas.
Search has become more geo-localised, what I mean by that is if you search for a generic keyword, let’s say “wedding photographer’ then Google will return results based on your actual physical location (your IP address or Internet providers location). If you are using a mobile device then your location is confirmed via Mobile/Cell masts or GPS. This wasn’t the case a few years back and gaining a ranking for a generic keyword put you on the national stage and big traffic came rolling in, so did the enquiries! This is still true to a degree, but Google presently displays several local businesses in the organic listings before some of the most powerful national ones when returning search results for generic keywords like, wedding photographer.
I began working with Jason the founder of Togwire about eighteen months ago to improve my SEO. I think I’d tried almost every other strategy to reach potential clients but realised that, although I was unlikely to see results instantly, reaching page one of Google would certainly take my business to the next level. With Togwire’s constant help and support I’m pleased to say that I’ve achieved all of my goals. There’s certainly no magic bullet when it comes to SEO but Jason’s knowledge is unparalleled and it shows in my bookings. I’m now coming to the end of a very fruitful 2014 wedding season and all the signs are that 2015-16 will be even more profitable.
For most photographers, their website is probably the first port of call for any potential clients. Having seen the progress we were making with my rankings I came to realise that my website really wasn’t representing my brand adequately. Over the course of Six months I threw myself into re-branding my photography business and Jason’s advice was invaluable in transitioning smoothly for my old photography WordPress theme to the new one, without losing ranking position. At the start of November we flicked the switch and I’m delighted to announce the launch of my new look website!David Weightman
Interested in Joining Togwire?
If you are interested in finding out more about our membership packages for photographers you can explore them here. Next week we will be launching the new Local Search Membership which only costs $97 per month. So if your photography business needs to secure its place in the business pack on page one of Google for your desired keyword searches, then come back and check out our membership packages next week.
ProPhoto Exclusive Discount Offer! Save $10 on your purchase today!
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