Google+ is my social channel of choice. I really enjoy using it, connecting with new people and building relationships. It felt very alien to me at first, but after a couple of weeks of perseverance the pennies started dropping and I really do believe it’s head and shoulders above other social solutions.
If you are going to use Google+. Then your approach and goal should be to leverage Google+ for increased web traffic. There is no correlation between Google+ activity and your search rankings.
That said, those you follow you or your verified business page will be exposed to your Google+ posts in the search results if your Google+ content is relevant to their search. That means more visibility, resulting in more traffic to your website.
There is a helpful post here with some useful tips: http://moz.com/blog/google-plus-tips-seo
Being active on Google+ Communities is a productive technique to forge new relationship and grow your followers.
We recently launched a new community, it’s very much in its infancy. – Google+ Professional Photographers.
This is a general community for professional photographers. With your support and activity I am confident we can grow this community on Google+, so head over and join and make a post!
A year ago, I created a niche Google+ Community for Documentary Wedding Photography. This community now boasts over 1,300 members and is the leading Google+ Community in this niche.
Based on this success and with your help we can grow the Google+ Professional Photographers community into a resource that is useful and enjoyable for all of us.
If you are looking for specific photography niche communities, please make sure you are logged in to Google+ and visit this search link: https://plus.google.com/u/0/s/photography/communities. I’m sure you will find a few appealing communities, if not, why not set on up to meet your needs?