Please read our detailed Local SEO Checkup FAQ section which should give you an overview of the report and answer some of the questions you may have…
6 Essentials of Local Search Rank Checker
1. Local Directory Listing Audit
Find out where your business is listed and what they say about you.
We search the top local directories for mention of your business. You can see where you’re listed and what information they carry about you including your all important NAP data (Name, Address, Phone number), business description, photos, reviews, star rating and more.
2. Google+ Local Report
Analyse your Google+ Local listing and see how you compare to your top 5 local competitors.
Is your listing verified? Are you listed in the right categories? How many reviews do you have and what is your star rating? Use this insight to enhance your Google+ Local listing and drive your business up the search rankings.
3. Detailed on-site SEO Audit
Identify the SEO problems which are holding your website back
Our unique crawler analyses your website looking for the most important ‘natural’ and ‘local’ SEO factors. This custom-built tool searches through the code and content of your site, analysing up to 100 pages in less than 30 seconds. We report on factors such as visible keywords, company address, Google map links, rCard & hCard mark-up and the usual stuff – meta tags, h-tags, flash files, error pages etc…
4. Local Search Engine Ranking Report
Are you ranking on the 1st page of Google for your most valuable search terms?
Track both your organic & local results and see where you rank in Google, Yahoo & Bing, as well as Google Maps, Yahoo Local & Bing Local for your most important search terms.
5. Off-Site SEO Analysis
How do search engines see your site & how does it compare to your top competitors?
This smart little section compares your domain authority, mozRank and backlink status with your top 5 local competitors. It also analyzes when your site was launched and where it’s hosted which can impact on your ‘localness’ in the eyes of Google.
6. Social Media Report
Are you making the most of the social media revolution?
Get a clear picture of your social status on Facebook, Twitter, Google+ and Foursquare. Are you using these tools to spread the word about your business and engage with your customers? Are your customers sharing their love of your business? See how you can be a bit more social and extend your presence across the social-web.
Local SEO Checkup FAQ
Frequently asked questions:
What are ‘search competitors’ and how do you determine who they are?
Your ‘search competitors’ are other top ranked businesses that are working in the same local area and business category as your business. That is why we are asking for your ‘Type of Photography Business’ and ‘Primary Location Served’ when setting up your report.
Can I see who my competitors are?
You can see your competitors listed within the Google+ Local section of your report. See the table titled ‘Competitor Report’.
How do you calculate the Competitor Avg.?
We look at your top 5 Google+ Local competitors and aggregate their details to give you a competitor average.
What is Google+ Local?
Google+ Local is Google’s local search service and contains listings of local businesses, organizations and places. Google often shows Google+ Local results for searches that contain a location and it is also used in Google local applications for mobile phones.
Google+ Local is therefore a very powerful local marketing tool and should be used by all local business.
What are ‘Citations’ and why are they important?
Citations are mentions of your business on other websites. Citations are similar to inbound links; Google looks at Citations as a way to gauge the Authority and trust of local businesses.
What are Local Search Rankings?
These are the positions within which your business appears (‘ranks’) in local search engines such as Google+ Local. The details of these listings is different to that of a normal, organic search result and often include your address, contact telephone number and link to see your location on a map.
What is the difference between Organic, Places and Local rankings?
Organic Ranking/Results These are normal web-search results. These results are determined by your website’s SEO and ranking, not your local profile ranking. Local & Places Results These are results for Local Search listings/profiles These appear within the local search services of each search engine (e.g. Google+ Local) and sometimes within the main search results. These results use your local listing/profile information that each search engine has about you.
Why doesn't my site get any rankings in the Search Rank Checker table?
We look through the top 50 results for each search term. If your business/website does not appear within the top 50 results then we return a result of >50 If you believe that your website/local listing should appear within the top 50 results then please raise a support ticket and we will look into it ASAP. Clicking on this link gives us the information we need to look into your issue.
What does >50 mean?
This means that we did not find your website or business listing within the top 50 results on a search engine.
On-Site SEO: See glossary of terms & explanations
- Page Titles – Each page on your site has a Page Title which appears in the code of the page and tells Google what each page is about. This is very important for SEO. Page titles should be unique to each page.
- Meta Description & Keywords – Each page also has a meta description & meta keywords which appear within the code of the page. This gives you another option to tell Google exactly what your page is about. They should be unique to each page and contain your primary keywords.
- Heading Tags – These sit in the code of your site that highlight the most important content on a page. They tell Google which content to pay most attention to.
- Robots.txt File – This sits in your website code. It tells Google which pages on your site to look at & which to ignore.
- Flash Landing Page – Some websites have a flash landing page in front of their homepage. Google can’t easily read Flash and it can block Google from indexing your site.
- hReview & hCard Formats – These are special types of code which make it easier for Google to read the customer testimonials & the physical address which you have on your site.
- Error Pages – These are pages which have problems but are visible to Google. These should be corrected ASAP.
- Friendly (‘Readable’) URLs – These are URLs that are easy to read – i.e. they don’t contain lots of odd characters – *//?$__id=34tsh6
- Primary Keywords & Locations – You should use your most important Keywords & Locations prominently in your site text & Page Title. This gives Google a clear message about what your business does & where which helps your search rankings.
- Outbound Links – These are clickable links from your website out to other sites. Having some outbound links is good, but too many can ‘pass’ your SEO onto other sites.
- Internal Links – Internal links connect pages on your site to each other. You can use links to tell Google lots about the content of your site.
- XML Sitemap – A Sitemap is like a contents page for your site and makes helps Google to properly index your site.
- Physical Address – Having your physical address on your website is important for Google+ Local rankings. Google looks for an address on your site to confirm the address it has on record for you.
- Google Map/Map Link on Contact Us – Having a Google Map/Map Link on your site makes it easy for Google to verify your physical location.
Why have you chosen the local directories which you have?
We have selected these directories based on their audience size & there prominence as Google Citation sources.
Audience Size These directories have the biggest monthly user numbers and are therefore powerful sources of new customers for your business.
Google Citation Sources Google looks to these directories more than others to provide customer reviews &/or citations for Google+ Local. Having an accurate listing on these directories is good for your Google+ Local ranking.
What is NAP? Why is NAP Analysis important?
NAP = Name, Address, Phone Number
It’s important for your Business Name, Address and Phone Number recorded consistently across all the main search engines and local directories. Incorrect information can be confusing for your customers – especially new customers – and also for Google. Google likes to verify the information it has about your business with other sources and local directories play an important role here.