Please read our detailed Citation Tracking FAQ section which should give you an overview of the report and answer some of the questions you may have…
6 Essentials of Citation Tracker
1. Find & Track your Active Citations
We hunt through Google to identify which directories & sites your business exists on and return a full list of websites with links straight to your Citation on each site. We call these your Active Citations.
2. Visualise your Citation Growth
Use our clear & interactive charts to visualise the growth in your citations with. See instantly how many new citations you have from 1 report to the next and see the impact your citation campaigns are having.
3. Identify Old & Incorrect Citations
We use your old business name or/and old address to find old listings. You can use this list to know which citations need to be updated/removed and whether your new business name/address already has a citation there.
4. Identify your Competitors’ Citations
We identify your top 5 competitors in Google+ Local. Then we find which Citations they have but you do not. These are your ‘Potential Citations’.
Now you can claim these for yourself and watch your business sore up the Google+ rankings.
5. Easily Compare & Prioritise Citations
We help you sort the good Citations from the bad ones by providing ‘Citation Authority’ and ‘Citation Value’ scores for each citation. Citation Value is unique to your Togwire report and tells you which citation sites are most powerful.
Citation Value is determined using a custom built algorithm which considers Domain Authority, number of pages indexed by Google & how frequently a directory appears within Citation Tracker reports.
6. ‘Type of Site’ & Free Listings
We also tell you the ‘Type of Site’ for each Citation and if they offer a ‘Free Listing’. This means you can focus your efforts on getting the highest value, free Citations for your business.
We currently have 1000’s of Citations sites categorised and recorded. We have an ongoing, manual review process for each citation site identified and we will continue to expand this list to make it more extensive & complete.
Citation Tracking FAQ
Frequently asked questions:
What are Active Citations?
Active Citations are live listings or mentions of your website on online directories such as Yelp.com or Yellowpages.com and on third party websites for example blogs, and social networking sites such as Facebook. These listings usually include the name of your business, postal address, telephone number and sometimes an active link to your website.
How are Active Citations gathered?
Citations are a big factor in Google+Local ranking. So we use Google to locate your citations. We run an automated search in Google using your business name and postal code &/or phone number. We remove any duplicated results/websites and return a clean list of Active Citations. It’s important to note that these Citations are already within Google’s index so Google is aware of them which is essential for your Google+ Local SEO. So to ensure that we correctly identify your business, it’s important to enter your business name, postal code & phone number; otherwise we’ll be barking up the wrong tree!
Why do some Citations have green shaded background and some red/pink shaded?
Green shaded Citations are NEW Citations. They didn’t appear on your report the last time you ran it. They stay highlighted until the next time you report is run. New Citations are obviously good! Red/pink shaded Citations show citations which have ‘DISAPPEARED‘. This means that we found them in Google’s index the last time the report was run but we didn’t find them in the latest report.
I have a listing on some local directories but they do not show up on my Active Citations list. Why not?
The Citation Tracker report displays results for Active Citations from sites & pages which are indexed by Google. We return the results that Google gives to us, so if you do not find your directory listing under Active Citations, then it’s very possible that it’s not being indexed by Google so isn’t helping your local SEO (yet!).
What can I do to get Google to index ALL my Active Citations?
You need to prod Google to notice your Citations and to index them. 2 common ways to do this are to build 2-3 links to each Citation so that Google will follow these links and index them. Or you can ping them which acts as a ‘refresh’ for the Citation and prompts Google to index the page again. There are some good, free Pinging services out there such as www.masspinger.com.
Why was a listing found on a directory when I don’t have a live listing on this directory?
We can only display to you what we get back from Google; so if Google gives us a link we present it to you. Occasionally Google gets it wrong and returns a false result for example, if you and another business have similar names Google might send the wrong information over to us, this is something we are constantly working to improve.
What are Potential Citations?
Potential Citations are citations that you don’t have but your competitors have. We remove any Active Citations you have from this list so it is a clean list of target-citations for you to go after and add your business to.
How are Potential Citations gathered?
We identify the top 5 ranked businesses within Google+ Local for your ‘business type’ & ‘location’ (i.e. your top 10 local competitors). We use their business name + postal code to find their citations. We then duplicate the list of found citations sites – and remove any active ones that you have – and present you with a nice, clean target list of Citations to go after.
What are Pending Citations?
Your Pending Citations list is a useful tool to help you keep track of your Citation building activities. Pending Citations are listings that you have manually submitted to 3rd party websites or directories but are not yet ‘Active’. These can include citation sites that you found on your ‘Potential Citations’ list and submitted to.
What are Old Citations?
Old Citations are citations that are being listed with your old business name or/and zip code. Let’s say you changed your business name or moved – all your current citations automatically lose value for your local business as they still carry the old business information.
How are Old Citations gathered?
We are using your old business name or/and zip code to detect any old citations that you have. If you know this to be case, please raise a support ticket with the details and we will track your old business listings so you can clean them up.
Can I look for duplicate citations of my current business?
Yes, you can. When we look for any old or incorrect citations – we always compare the list with an active citation list. The Old Citation table shows if the same listing has an old and active citation.
Can I change the details of an Active Citation listing?
Yes and no. Some sites allow you to change your listing while others don’t. To find out, click the name of the site under ‘Active Citations’ and look for a link that says something like ‘edit listing’ or ‘modify listing.’ Again, this varies from site to site, and unfortunately is not something that we are able to control.
How do I report incorrect results?
If you believe that the details we have for an Active Citation are not correct, you can report it to us by raising a support ticket. Our team will review these on a daily basis and make any adjustments if required.
Why do you ask for business name, zip code and phone number?
We ask for this information because this is what we use to search for & identify your business across the internet. We use a combination of business name + zip code &/or phone number to search for your business and then to verify that a listing is yours. These ‘verified’ listings are then returned and used to create your ‘Active Citations’ list.
Why do you need a Type of Business and Primary Location information?
To get the most accurate potential citation list – we check your top 5 competitor citation lists to see which ones you have or not. In order to find your top 5 competitors – we need an accurate category (photography niche) and location for your local business.
Which countries can I use the Citation Tracker for?
The four countries we currently serve with Citation Tracker are United States, United Kingdom, Canada, and Australia. We’re also going to expand the countries we serve with the Citation Tracker in the future.
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