Google began a global rollout of an update to Penguin on Friday October 17th. Penguin is an algorithm that targets websites that have unnatural backlinks. In a video on YouTube, Google’s John Mueller confirmed that the Google Penguin 3.0 update had been released.
What is Google’s Penguin update?
Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing the search engine rankings of websites that violate Google’s Webmaster Guidelines. Google Penguin is a filter in Google’s ranking algorithm that targets websites that use spam methods to get backlinks. For example, Google does not like paid backlinks, automatically created backlinks from forums and blogs, do-follow blog comments, low quality links, etc
When did Google release the new Penguin update?
On Friday October 17th, some webmasters began to notice major changes in Google’s search results pages.
This is Google’s fifth update of the initial Penguin algorithm that was released in April 2012. The last Penguin update was in October 2013.
Google Penguin Update History:
- Google Penguin 3.0 on October 17, 2014
- Google Penguin 2.1 on October 4, 2013
- Google Penguin 2.0 on May 22, 2013
- Google Penguin 1.2 on October 5, 2012
- Google Penguin 1.1 on May 24, 2012
- Google Penguin 1.0 on April 24, 2012
How will the new update affect your web pages?
The algorithm update will have the same effect on your photography website as any other website which has fallen foul of the Penguin threshold. The Penguin algorithm update is not niche specific. It’s designed to find all offending websites and downgrade their search rankings.
When your website has been penalised by Google’s Penguin algorithm, you have to wait for the next update until your website can recover. If your website was penalised in the past, and if you have removed the spammy backlinks in the meantime, your website might well recover now.
Your website rankings can drop if you have too many links from low quality pages. That does not necessarily mean that your website has been penalised.
If Google discounts some link types, these links no longer count as votes for your site. If your site benefited from these ‘fake’ votes, your web page rankings might drop.
How will this affect the rankings of your web pages and what do you have to do now?
Google announced that they will update the Penguin update more frequently. Chances are that your website can recover faster if it has been hit by the new algorithm.
To make sure that your website does not get penalised, you need to remove the bad backlinks that point to your site and make sure in the future you only go after credible and healthy links.
Togwire members have the links that point to their websites constantly monitored by our backlink analysis tool. They can access a report detailing their full backlink portfolio which is updated weekly. All suspicious and potentially harmful links are categorised by risk factor and highlighted for their attention. Just one of the many benefits of being a Togwire member!
If you would like to find out more about the benefits our members enjoy, please explore the features and services we offer to professional photographers.
If you think you have been hit by Google Penguin and have seen a drop in your search rankings in the past few days, get in contact and we can run a website audit and identify any factors that may well confirm your suspicions.
All of our members have their primary search keywords monitored weekly. Therefore detecting ranking drops and identifying problem areas couldn’t be easier for Togwire members.
Google Penguin 3.0 Reference Posts
If you want to learn and understand more about the Google Penguin update, please explore the following informative posts: